United Colors of Benetton continues the momentum on their product diversification with the announcement of the first two Undercolors stores in the country

United Colors of Benetton, leading Italian fashion brand is introducing their first active wear collection in the country. The collection will be launched within the Undercolours portfolio of the brand which is a strong focus for the brand.  Keeping in mind the growing need for adding fitness casual wear, global fashion brand Benetton decided to introduce their first ever active wear collection in the country which will offer high octane styles to match a higher intensity workout.


The  whole  range  is  very  lightweight keeping  in  mind  all  the  functional  and  thermal  considerations  that  is  required  to  make  an  active  wear  comfortable. The  range  comprises  of  seamless leggings, sports bras, hoodies, shorts, tees and body shorts  for men  and  women  respectively.


Commenting on the occasion Mr. Sundeep Chugh, Managing Director & CEO, Benetton India, said: “We are delighted to launch the first active wear collection in India. The brand continuously endeavours to adapt with the consumer’s changing lifestyle. Benetton, with  this  latest  range  of  active  wear  has  made  a  conscious  approach  to  bring  inspiration  and  innovation  in  the  world  of  smart  working  out, truly  building  itself  as  a  leisure  brand. With the launch of the collection, we would also like to announce the launch our first two exclusive Undercolors stores at Gurgaon and Kolkata by end of this year.”


Benetton’s range   of   activewear   has  consciously   used new fibres  developed  specifically  for  odour  reduction, sweat-wicking, stretch ability  to  conform  to  the  body’s  shape; breathability  to  allow  air  in  and  out, yet  not  compromising  on  the  fashion  front.


The active wear collection by Benetton is a perfect balance between fit and being fashionable. The collection seamlessly incorporates modern style elements with pop colours and textures to exude a very trendy and effortless look. The collection is priced between INR 699 to INR 1899 and will be available in all leading stores across India.


About Benetton Group and United Colors of Benetton

Benetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of about 5,000 stores. A responsible group that plans for the future and lives in the present – with a watchful eye to the environment, to human dignity, and to a society in transformation – the Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work. These values are reflected in the strong, dynamic personalities of the United Colors of Benetton and Sisley brands.

United Colors of Benetton’s commitment to social issues has always been a central feature of the brand that, through its communications campaigns and collaborations with leading non-profit organizations, makes the public reflect on social issues of universal relevance.


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