The Himalaya Drug Company, a leading homegrown wellness brand, launched a new product under their BabyCare range – Himalaya Total Care baby pants. It contains Aloe Vera and Yashada Bhasma that offers a protective anti-rash shield to reduce the activity of harmful enzymes and prevent diaper rash. Himalaya Total Care baby pants is a one-step diaper solution, specially designed for comfort, protection and total care of baby’s skin.
Speaking at the launch, Mr. N.V Chakravarthi, General Manager Himalaya BabyCare said “The Indian diaper market is growing at a rate of 20% CAGR over the past few years. Pant style diapers are becoming popular as a large segment of Indian parents are looking for convenient diaper solutions. While we already have launched regular diapers, Total Care baby pants offer different comfort options that cater to the necessities of baby. Baby pants are also infused with power of herbs and come with anti-rash shield to prevent diaper rash, wetness indicator to show when the diaper is wet, and leak-proof silky soft inner layer.”
With its unique Super Absorbent Polymer (SAP) layer, Himalaya Total Care baby pants, will absorb multiple wettings and ensure maximum protection from dampness. It will also help in preventing leakage thus keep the baby dry and comfortable for long hours. The product is hypoallergenic and dermatologically tested, specially designed for the newborn comfort.
“We have introduced pack size of 2 diapers which will be handy for parents on the go. Initially, we will be targeting all the key metros,” added Mr. Chakravarthi.
The new convenient pant style diapers are available across India in the following pack sizes.
|Size of the diaper||Pack Size and Price||Weight/Age of the baby|
|Small (S)||2, 9, 28, 54||INR 28, 125, 375, 700 respectively||Up to 7 kg / Up to 3 months|
|Medium (M)||2, 9, 28, 54||INR 30, 130, 400, 750 respectively||5-11 kg / 3-9 months|
|Large (L)||2, 9, 28, 54||INR 32, 140, 425, 800 respectively||8-14 kg / 9-18 months|
|Extra Large (XL)||2, 9, 28, 54||INR 34, 150, 450, 850 respectively||12-17 kg / 18-24 months|
Himalaya Total Care baby pants is available across all exclusive Himalaya stores, modern and general outlets, pharmacies and Himalaya online store – http://www.himalayastore.com/babycare/total-care-baby-pants.htm