ESPNcricinfo, the world’s leading digital cricket brand, has reimagined and redesigned its website and app. The new ESPNcricinfo delivers a best-in-class mobile-first experience for cricket fans, bringing its legendary live scores now with faster updates, stats and commentary, fun and engaging content, trusted and insightful analysis, an expanding library of video and more.
To deliver it all, the new ESPNcricinfo leverages the technology and product platform that powers the worlds #1 suite of digital sports products. The reimagined site and app marks the latest evolution in the storied history of one of the Internet’s digital sports pioneers. As it looks ahead to its 25th anniversary in March 2018, ESPNcricinfo remains the digital home to the sport loved by nearly two billion fans worldwide.
ESPNcricinfo also continues its evolution as a truly multimedia brand for cricket fans with the launch of its first weekly cricket show – Turn and Bounce for both television and digital platforms. Developed for Sony Pictures Networks India (SPN), ESPNcricinfo Turn and Bounce will air every Saturday, beginning July 22, 2017 at 10PM, on SONY SIX and SONY SIX HD channels, as well as digitally on SonyLIV app & website and ESPN.in. Clips from the show will also be available on ESPNcricinfo.
“We are cricket fans ourselves and we cherish our role as the definitive voice of a sport that fans everywhere love and share,” said Ramesh Kumar, Vice President, Head of ESPN India and South Asia. “Today, mobile devices have evolved into the daily gateway to cricket for hundreds of millions of fans around the world. The new and improved ESPNcricinfo reflects our commitment to combining the most dynamic digital products with the best cricket content and coverage. And through the collaboration between Sony Pictures Networks and ESPN, we are continuing the expansion of the ESPNcricinfo brand even further with the launch of ESPNcricinfo Turn and Bounce show for television and digital platforms offering the fans a compelling content.”
Speaking on the launch of ESPNcricinfo Turn and Bounce, Mr. Rajesh Kaul, President, Sports & Distribution Business, Sony Pictures Networks India said, “We are looking forward to bringing Turn and Bounce to our viewers, a show that promises to offer refreshing discussion and analysis, appealing features from cricket’s most loved experts and personalities from the cricketing world.”
ESPNcricinfo Turn and Bounce will feature a snappy round-up of the ongoing action from the field, match highlights, top moments of the week in cricket, analysis, debates, entertaining discussions and ESPNcricinfo editorial insights to engage fans and viewers.
Jasdeep Pannu, Head of ESPN India Television initiatives added, “ESPN has established itself as a truly multimedia brand over the years and ESPNcricinfo’s collaboration with Sony Pictures Networks to launch this show is a testimony to that. We are thrilled to introduce this new show as we continue delivering innovative, informative and entertaining content for our cricket fans so they are always up to date on the best happenings and trends in the world of cricket. The show is aimed at ensuring we reach a larger base of our audience across the sub-continent and engage them with our ‘game around the game’ coverage.”