Cycle Pure Agarbathies launches Soulveda, a magazine dedicated to wellbeing, spirituality and culture, has been launched by Cycle PureAgarbathies. It is an initiative taken by the Mysuru-based NR Group, the agarbathi to aerospace conglomerate for creating a virtual space for conversations, thoughts and experiences around wellbeing, culture, spirituality and knowledge.

Soulveda, meaning all-encompassing wisdom, creates and curates motivational and engaging stories propagating the universal ideas of happiness and spiritual awareness. The objective of the platform is to spread happiness and contribute to mental and emotional wellbeing, better ways of life, healthy conversations, and hence, better societies.

The content available on includes dedicated categories such as Happiness, Wellbeing, Soul Guide, Across Cultures, Pilgrim’s Pages, Mysticism, Tete-a-Tete, Peek-a-Boo’k and Long Story Short. enables individuals to share thoughts and ideas and seek answers on wellbeing, culture and spirituality. feature writings of prominent spiritual leaders such as SadhguruJaggi Vasudev, SriM, Maulana Wahududdin Khan, Brahma Kumaris and thought leaders such as DevduttPattanaik and Radhakrishnan Pillai.

Commenting on the initiative, Arjun Ranga, Managing Director, Cycle Pure Agarbathies, says, “Spirituality is a way of life, not something we practice in phases and stages. It is about creating mental peace and wellbeing which are crucial to the world today. Soulveda enables and promotes discussions around wellbeing and spirituality.”

The magazine addresses issues and concerns of everyday life. Soulveda, in its humble endeavour, aims to nudge one to introspect the profound and subtle alike.


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