DASVANDH: A SOCIAL INITIATIVE BY BEEJI DE CHOLE BHATURE

Beeji De Chole Bhature is a new quick service restaurant at Omaxe Gurgaon Mall, Sohna Road, Gurgaon. The outlet serves the all-time favourite classic chole bhature and along with it also some ou-of-the-box flavours like Makhni Chole, Mitthe Chatkare and Chinese Chole. Beeji’s outlet is warm and inviting, serving food that is tasty, healthy and light on the pocket.

While the name Beeji stirs fond memories of loving grandmas in the minds of most Punjabis, Dasvandh is a concept borrowed from the Sikh practice of contributing one-tenth of earnings to the community. Customers at Beeji De Chole Bhature are invited to contribute 10% of their bill amount towards this initiative and Beeji De Chole Bhatue also puts in equal amount into the Dasvandh fund. Every Sunday we provide free food to those in need for the entire amount collected.

Beeji De Chole Bhature has tied up Ankit Jhamb’s Aao Khilayein and Roshan Kumar’s FreePathshala to execute the weekly distribution of free food. The first drive was held on 11th June, 2017 at Sir Chotu Ram Park, Sector 46, Gurgaon. After the class ended at FreePathshala all the children were treated to Beeji De Chole Bhature and a soft drink #Retro, which is the new avatar of good ol’ bunta.

Beeji is thankful to its customers for believing in sharing their blessings and contributing to Dasvandh. She looks forward to helping many more people in need.

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