In a match that was expected to keep fans on the edge, India outclassed South Africa to cruise into the semi-final stage of#CT17. The defending champions knocked the Proteas out of yet another global cricket tournament, and what ensued was a rapturous celebration by #TeamIndia fans on Twitter. Fan engagement on the platform was pushed to the next level with over 680K related Tweets (see Reverb chart below), owing to Twitter’s integrations with ICC and #INDvSA saw a 3x increase compared to the last time these sides met in a global event.
Interactive Reverb: https://reverb.twitter.com/view/149643223336984510
“#INDvSA was a Super Sunday for fans on Twitter. From interactions with personalized live video analysis from the commentary box featuring Graeme Smith and Sanjay Manjrekar, #AskCaptain, match video highlights through Amplify and a personalized Direct Message Experience, there was something for fans through the day. We saw 3 times more Tweets with the official hashtag over the last India-South Africa game in the 2015 World Cup. Big win on the field and on Twitter,” said Aneesh Madani, Head of Sports Partnerships, Asia Pacific, Twitter.
Fans followed the game real-time on Twitter, in a new interactive way sharing the joy of India’s on-field triumph off the field as well. Here’s how:
1. Periscope/Twitter Live from the commentary box
3. Amplify bringing out iconic videos from the match
Live broadcast on Periscope and Twitter from the Comm-Box
During #INDvsSA fans were given a special way to be part of the match, with a sneak-peak of the commentary box. Through a live broadcast via Periscope and Twitter from the commentary box, Graeme Smith and Sanjay Manjrekar gave the fans their analysis on the match situation and India’s run-chase. A new way in which Twitter enhanced in-match experience during #CT17for fans on the platform.
Embeddable Tweet: https://twitter.com/ICC/status/873924847784656897
What better way to celebrate India going through to the semi-final of a global event, than having a rendezvous with Virat Kohli? That’s exactly what Twitter offered fans on the day of the fixture with #AskCaptain ; A chance to ask the winning captain, in this case Kohli, a question after the match. Oh and the best part? A personalized video featuring Kohli’s answer to the fan’s question!
Embeddable Tweet: https://twitter.com/ICC/status/873935236123557888
With #INDvsSA being a high-tempo affair, there was never a dull moment on the field. For fans this meant high adrenaline action and highlights packages that made for great viewing. Twitter and @ICC with their amplify deal gave fans the chance to watch all the #INDvsSA action with match highlights, fall of wickets and key moments from the match.
Embeddable Tweet: https://twitter.com/ICC/status/873942530873839616
Embeddable Tweet: https://twitter.com/ICC/status/874061188170104832
Embeddable Tweet: https://twitter.com/ICC/status/874087632715763712
Top Tweets from the Cricket fans celebrating India’s win:
Embeddable Tweet: https://twitter.com/ShaneWarne/status/873822553030217728
Embeddable Tweet: https://twitter.com/iamsrk/status/873925767981260800
Embeddable Tweet: https://twitter.com/mohanstatsman/status/873913748507041793
Embeddable Tweet: https://twitter.com/ICC/status/873834964537806848
Embeddable Tweet: https://twitter.com/MohammadKaif/status/873880669499281409
Embeddable Tweet: https://twitter.com/imVijay4you/status/873932660388749312
Embeddable Tweet: https://twitter.com/SDhawan25/status/873948410939822080
Stay tuned on Twitter for more #CT17 updates.