Lakmé Fashion Week to host the most prestigious Model Hunt in the Country

Lakmé Fashion Week aims to boost the Indian fashion and modelling industry by hosting a Model Hunt that will provide a platform to aspiring models and give them a chance to walk at the Lakmé Fashion Week Winter/Festive 2017.

Lakmé Fashion Week is credited for launching some of India’s most successful models including Deepika Padukone, Katrina Kaif, Yana Gupta, and most recently Anjali Lama. Anjali Lama, the first transgender model on the Indian runway, was one of the winners from the Lakmé Fashion Week Summer/Resort 17 Mumbai model auditions and has quickly elevated to become one of the most sought after models in India.

The auditions for Lakmé Fashion Week Winter/Festive 2017 will take place on 13th June in Mumbai at St Regis and 15th June in Bangalore at Hyatt.

The auditions will be judged by a panel of industry experts.

“Through the years Lakmé Fashion Week models have gone on to be the famous faces of Lakmé campaigns. With models like Anjali Lama coming through model auditions, we look forward to reinventing the beauty norms and finding fresh faces”, said Purnima Lamba, Head of Innovations, Lakmé.

Lakmé Fashion Week has also been credited for discovering models such as Pooja Mor and Bhumika Arora who went on to scorch the international runway. This season, one lucky model will get the opportunity to get direct access to the international world of modelling with the international leader in talent discovery and model management, IMG Models offering an international modelling contract.

“Lakmé Fashion Week is truly a hotbed for new talent in India,” said IMG Models Vice President Jeni Rose.“We will be looking for all that an IMG Model embodies: an inimitable personality, spirit, and the willingness to work hard.”

Jaspreet Chandok, Head of Fashion at IMG Reliance said, “After discovering some of the leading models in the country, Lakmé Fashion Week has established itself as the premier model discovery platform in the country.  We are also glad to provide a window of opportunity for a global interface for Indian modelling talent.”

The auditions are open to female models only. Registrations begin at 9 30 am at the hotels. Details on the auditions, model requirements as well as registrations can be found onwww.lakmefashionweek.co.in.

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