Kokuyo Camlin Ltd; premier stationery brand has tied up with Hanuman Da’ Damdaar – biggest Indian animation film, which is set for release soon. As a part of this association with the movie, Kokuyo Camlin initiated a series of activities around the film’s leading animated protagonist – Hanuman. The scale of the film is pan India and big which works for a brand like Camlin.
Taking the tie-up forward, Kokuyo Camlin held two events – one in Phoenix Market City Mall, Kurla and the other at KidZania at R-City Mall, wherein children were asked to color specially designed notebooks that were created only for this tie-up. These notebooks had a blank cover and the children were asked to draw on the theme of Hanuman on the notebook cover. The children came out with some really vibrant and colorful avatars of Hanuman. They enjoyed themselves and had a gala time at both the events. Special prizes were awarded to a few selected kids that came out with some real masterpieces on Hanuman. Simultaneously, a similar exercise was also carried in the social media space wherein people were encouraged to color the notebook cover and send in their entries.
Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin said, “Associating with the movie, Hanuman Da’ Damdaar has been a great experience to reaching out to our target audience. I am glad to say that we received an overwhelming response to the activities that we conducted around the film. We had fantastic traction on the Notebook Coloring Contest and on our social media page as well.”
The Hanuman franchise has been the first successful animation content for film, TV, gaming and merchandising with Hanuman and Hanuman Returns. With Hanuman Da’ Damdaar being the latest offering. Hanuman is already a character that children love – an original Indian Superhero.
Hanuman Da’ Damdaar features voiceovers by Salman Khan, Raveena Tandon, Javed Akhtar Saurabh Shukla, Kunal Kemmu and others.