#HipsterNation by Indigo Nation creates a new benchmark in fashion industry

Styles over 10,000 youngsters in Hipster look in just 4 days!

Indigo Nation, a cult brand for the young and the restless from the house of Future Lifestyle Fashions, launched #HipsterNation across the country to give the perfect hipster look to all the youngsters between 11th to 14th May. The brand called all the fashionable youngsters to shop from their curated hipsters’ look, worth up to Rs 4,000 at a stunning price of just Rs 2,000. The activity saw an overwhelming response PAN India.

The purpose of this activity was to position Indigo Nation uniquely as a brand that offers a complete look to the youngster.Aligned with the current lifestyle choices made by the youngsters, Indigo Nation’s latest collection gave an opportunity to update their wardrobe with a hipster touch in it. The four day activity saw over 10,000 looks sold.

Speaking about the campaign Datta S Naiknavare, Chief Brand Manager Indigo Nation said, “The campaign is a creative approach from the brand to add more value and variety to style today’s youngsters in hipster look . The looks are exclusively designed keeping in mind the fast-paced and ever changing lifestyle of the young, driven and restless men. Our constant endeavor is to offer our customers latest in fashion, style and trend.”

Shibani Mishra, Chief Marketing, FLF Brands added The response received  was amazing. We have sold over 10,000 looks in these four days across the country. While most brands try selling products through various promotions Indigo Nation came up with an unique approach of selling looks and went on to establish itself as a fashion icon for the youngsters”.

“Through #HipsterNationwe have created a unique property for the brand. Moving forward we will invest in creating a community of these hipsters who have engaged and trusted the brand”

Indigo Nation is a one-stop solution for all look woes of the youngsters who like to dress up comfortably, yet fashionably for all occasions. To participate in this campaign, people can register at www.indigonation.com/hipsternation they get a thank you sms and email. They can visit any Indigo Nation exclusive stores , Central malls, Pantaloons pan India and avail this offer. Walk-in customers can also do spot registration to avail this offer.

The collection by Indigo Nation offered following looks:

Bachelor Party is a collection dedicated to the young and restless generation who celebrates every occasion with a party. The glitzy range adds a little bling to the attire and keeps the wearer ready for all occasions. Paired with satin trousers and a blazer, the look is a perfect outfit for a fashionable night out.

Bring your own booze is a collection that enhances your casual look. An indigo yarn-dyed shirt over a crew neck tee combined with washed jeans donned on a hot summer’s day, will keep the fashion game strong. The collection adds to the easy breezy look while on a relaxing session.

Because it’s not only work collection is designed to spice up your everyday boring work look. The range offers cotton blazers and yarn-dyed trousers to pace up the style quotient. The impression created by the collection makes it a perfect youngster’s choice to go to work.

Urban Hipster range is created for the edgy and fashionable crowd who loves the old school way of styling up. The highlights of the collection include denim shirts accessorized with funky badges and washed denim jogs for the ultimate casual look.

Café hangout makes a perfect wardrobe for a chill session. The range offers coated washed out shirts and variety of graphic tees that can be worn inside for a casual gathering.

Poolside weekend is the collection exclusively designed to keep up with the hep vibe of poolside parties. The range includes striped t-shirts with cool prints on it along with definitive oxford trousers to style up your look.


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