Directed by famous Bollywood scriptwriter Mr. Robbie Grewal, Coolpad is looking forward to tap Indian youth.
New Delhi, 23 May, 2017: Coolpad, a global leader in smartphone manufacturing and integrated wireless data solutions, has recently launched a TVC for Coolpad Cool 1. Coolpad has roped in famous Bollywood script writer and Director, Mr. Robbie Grewal to direct the commercial. The commercial film is of 45 seconds duration, aims to target and engage young smart phone users between the age group of 18 – 35 years. The 22 second version of the television commercial of Cool 1 will be aired across leading General Entertainment, Music, Movie and Youth oriented channels in India, with a four week campaign schedule, starting from 22 May 2017.
Syed Tajuddin, CEO, Coolpad India, said “Being the first phone from the Cool series, Cool 1 received a tremendous response in India.The new commercial instantly connects with the youth and through this TVC Coolpad is looking forward to have a stronger presence in India with a big marketing push. We are happy to rope in the famous Bollywood script writer, director Mr. Robbie Grewal to direct this commercial.”
Last couple of years has been a dream run for Coolpad in India. The company have achieved more than they had planned for and this has only been possible due to company`s philosophy to bring high quality products with specifications at popular pricing that consumers want. Coolpad is already a prominent brand in the budget and Mid Budget segment in India, selling its products through Amazon.in as well as partnered offline retail stores.
Coolpad Cool 1 is powered with 1.8 GHz Octa- core processor and Adrena 510, which enables to run multiple applications effortlessly at the same time. The phone comes with a 13 MP dual camera set-up and an 8- megapixel secondary front camera. The powerful and advanced cameras enable users to capture pictures in low light condition. The device comes with two different variants 3GB and 4GB with internal storage of 32GB. The smart phone is paced with a massive 4000mAh battery with fast charging support.