NEW WAVE OF LINGERIE FASHION TAKES OVER INDIA

Radhika Goenka takes the Indian lingerie market by storm with a with launch event in Mumbai

Veremente Enterprises Pvt. Ltd today announced the launch of its first venture-Lingerie Shop. A company which is set to become the one-stop iconic destination for everything lingerie. Founded by Radhika Goenka, Lingerie Shop is an innovative amalgamation of international designs and Indian sensitivities. It is an all-in-one platform providing the ultimate solution in intimate wear. The brand promises to provide a comfortable fit with a unique fashionable trend.

‘We at Lingerie Shop provide bespoke products and services which have been created to enhance the lingerie shopping experience for women.Our aim is to reach out to them online and for the first time ever in India, via lingerie vending machines.India holds immense growth potential for the lingerie industry, which is evident from the entry of large international brands in the Indian market in the last few years. The lingerie industry in India  is considered to be one of the fastest growing industry and expected to be worth 4.6 bn $ by 2018, so what a great time to enter the market right?’ says Radhika.

The product category includes different lingerie and intimate wear like Bras, Briefs, Sleepwear and Shapewear woven from the finest fabric offering premium quality products that are trendy as well as fashionable.With 6 exclusive sub categories starting with the all black collection Be Mine, the products are crafted to inspire the chic and sexy in their 23 – 35 years, helping them pick the perfect lingerie for every occasion & every mood!

Radhika also adds, “Lingerie Shop has been conceptualized and created to be the protagonist in the lingerie space, enhancing every woman’s lifestyle. A brand which makes women feel confident, comfortable and so sexy that you can’t resist but flaunt it’.

The company aims to create premium products that reflect the canny sense for fashion through their designs, unique patterns & colour palette. Lingerie Shop emphasizes at offering every woman premium products that will boost their confidence and urge each one to feel more secure about their own identity.’

Lingerie Shop’s products will be available on their own website- www.lingerieshop.com  and other e-commerce websites. They will also be available through vending machines situated at major touch points in Mumbai.

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