Red Riding Scarves Celebrates First Anniversary

  • The brand has opened 50 stores in 17 different  Tier 1 and Tier 2 cities across India
  • The brand has the  turnover of  INR50 crore and is expected to double it by the end of  next year

Red Riding, a lifestyle brand having expertise in edgy, urbane, classy and elegant scarves catering to the fashion and styling needs of women of all ages is celebrating its first anniversary. It was founded in April, 2016 by Mr. Yogesh Jain and Mr. Paras Mahajan. It is a part of Mahak Group, which has a turnover of Rs.5000  crores. Within one year of its inception, the brand has opened 50 stores in 17 different Tier 1 and Tier 2 cities across India.

The brand aims at giving shape and organizing an approx. INR10, 000 crore Indian market, 95% of an unorganized sector of scarves and stoles. The brand is rapidly expanding its footprint in India by opening. 10 stores in Delhi NCR, 3 stores in Mumbai, 2 stores in Bengaluru , 1 store in Kota  et al..After witnessing the great response from the people and the growing popularity of the brand in Kolkata, the brand has opened its third store in the city to fulfill the demands of its customers.

Commenting on the milestone, Mr. Paras Mahajan, CEO ,Red Riding Scarves said, ”We are glad that in such a short time span  people are liking our products. We plan to expand our footprints in the neighboring countries like Srilanka, Dubai, Malaysia, Singapore, Sharjah etc. as we see immense business and growth opportunities in these countries. ”.

According to a report, the total fashion accessory retail market is worth Rs 15,557 crore, growing at 18 per cent to 19 per cent and is expected to touch Rs 25,306 crore by end of the year 2017. Red Riding Scarves  offers a wide range of unique  design products  at affordable  prices with no compromise on quality of fabric ,  very cool and classy prints. These products are easily available in the brand’s store across India and online at , Jabong, Amazon and LimeRoad.


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