The third edition of Inorbit Mall’s Pink Power – an initiative to empower women entrepreneurs, just got bigger and better. We have received a remarkable participation of 1411 entries received from 5 locations – Mumbai (Malad and Vashi), Bangalore, Hyderabad and Vadodara. Every year Inorbit mall hosts the Pink Power campaign that gives Women Entrepreneurs an opportunity to submit their business Ideas and grow their business with support of Inorbit and other partners. This season, the campaign is surely nail biting with some of the most promising and unique entries that Inorbit has received. This year maximum number of entries is from categories like Fashion apparel and Handicrafts. The entries will go through a screening process and a panel of expert will be announcing top 15 winners by end of May.

Inspired by the thought of creating a platform for giving these women an opportunity to turn their dreams to reality, Inorbit mall launched the Pink Power Campaign in 2015. This unique initiative has been recognized at several prestigious award forums like ABBYs EFFIEs and DMA Asia Awards. This year in addition to the free retail space of 9 months at Inorbit, the winners will have the advantage of attending training workshops hosted by Trust for retailers and retail association of India(TRRAIN) and Retail Association of India (RAI). With Central Bank of India being on board for PINK POWER, winners get an opportunity to avail soft loans to augment their business plan. Apart from this, we have an exclusive Online and TV shopping partner Shop CJ who would register the winners business on their website and TV channel.

Commenting on the huge response, Mr. Puneet Varma, Associate Vice President, Marketing, and Corporate Communications, Inorbit malls, said “The Pink Power campaign, has evolved as one of the most unique and successful campaigns. Every year we get some exceptional business ideas, both big and small, that have a lot of potential to grow. With this initiative Inorbit wants to give women an opportunity to realize their dreams and grow their businesses. Out of the 1411 entries, Inorbit shall select 15 winners who will get a free retail space at the mall for 9 months.”

Watch this space for final winners and their unique business propositions.


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