ZIPPO BRAND CONTINUE TO BURN BRIGHT AS IT TURNS 85

Zippo, maker of the world-famous windproof lighter, celebrates its 85th anniversary in 2017.Over the years, the brand has amassed a legion of fans, given consumers new ways to enjoy Zippo, and cemented itself within popular culture.  Committed to quality and boundary pushing design since 1932, the company is proud to have produced over 550 million windproof lighters and 300,000 lighter designs. With presence in over 200 countries, the brand enjoys a truly global following.  In recent years, a strong diversification strategy and successful product launches have seen Zippo evolve into a true lifestyle brand. In addition to windproof lighters, Zippo Manufacturing has expanded into outdoor equipment, accessories, eyewear, apparel and fragrance. One of the most recognized brands in the world, the Zippo windproof lighter has a unique and instantly recognizable design and signature ‘Click’ sound. Over 85 years, the brand has established itself as a symbol of American style, seen in the hands of influential people from the worlds of fashion, art, music and film.

 

 

The 85th Anniversary Celebration

To celebrate the milestone and the company’s illustrious history, Zippo has created two limited edition lighters to honour this momentous anniversary.

 

 

 

 

 

The Zippo 2017 Collectible of the Year windproof lighter

Model number: 29442

Armor®

High Polish Chrome

MultiCut/Epoxy Inlay/Lustre Buff

RRP: £TBC
Available in limited quantities

 

 

 


85th Anniversary windproof lighter

Model number: 29438

High Polish Chrome
Laser Engrave/Auto Engrave

RRP: £TBC


For a behind the scenes look at the design process, check out the Zippo YouTube channel: https://www.youtube.com/watch?v=HtcJPWJyktA&feature=youtu.be

For hi-resolution images please click here: https://we.tl/xkcdLhotpH
Zippo’s Glorious History


The Zippo timeline begins in the early 1930s, at the Bradford Country Club in Pennsylvania when the founder Mr. George Blaisdell conjured up the concept design. Zippo soon became a desirable commodity sold for $1.95 each. Unlike other manufactured goods, Zippo proudly pledged “It works, or we fix it free ™” from the very beginning.  Due to the innovative design and the lifetime warranty, Zippo steadily earned consumer respect and demand, even in the uncertain economy of the early 1930s. Recognizing that the lighter was a perfect gift and valuable sales tool, Kendall Refining Company placed a record breaking order for 500 Zippo lighters in the mid-1930s, which were the first customized Zippo lighters for an enterprise.

 

World War II had a profound effect on Zippo. Upon America’s entry in the war, Zippo ceased production of lighters for consumer markets and dedicated all manufacturing to the U.S. military. The military initiative led to the production of the steel-case Zippo with black “crackle” finish. The fact that millions of American military personnel carried the lighter into battle was a significant catalyst in establishing Zippo as an icon of America throughout the world. Supplying the military market resulted in full production for the plant and cemented Zippo as a financially strong company. The innovative windproof lighter became a part of the cultural zeitgeist as it was adopted as the go to for the heroes of Hollywood. Arriving in 1943 as a star of the silver screen and a Hollywood stalwart, the Zippo windproof lighter has now appeared in over 2,000 films.
Zippo also holds a special place in the heart of music fans around the world. By raising their lighters high in the air, revellers have been giving musicians the ultimate fan salute for decades.

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