Laadli Media Awards this year crosses borders by inviting stories pertaining to gender from five South Asian countries..!

First Edition of The South Asia Laadli Media & Advertising Award for Gender Sensitivity 2015-16

On 12th May 2017 at NCPA, Nariman Point

 

·         The Laadli Media & Advertising Award for Gender Sensitivity 2015-16 for ‘Films’ will be awarded to films ‘Parched’ and ‘Neel Battey Sannatta’

·         Laadli Lifetime Achievement Award will be given to Ms. Kamla Bhasin, Renowned Women’s Rights Activist

·         Laadli Media & Advertising Award for Gender Sensitivity 2015-16 for the category ‘Best Campaign’ will be given to ‘Vicks’ for its brilliant portrayal of third gender

Mumbai, May 8, 2017:

Population First is a non profit organization with the objective to work towards gender sensitive and social development-oriented health and population programmers. Laadli, The campaign was launched in the year 2005 which comprises of the Media Awards, Fellowships, Gender sensitization workshops for media, advertisers, scriptwriters etc. Laadli Media Awards which is one of its kind awards on gender issues has for the first time crossed borders by inviting entries from five South Asian nations with the support of IAA. The entries were invited and the best are chosen from five nations which include – Pakistan, Bangladesh, Sri Lanka, Mauritius and Nepal.

The First edition of The South Asia Laadli Media & Advertising Award for Gender Sensitivity 2015-16 will Felicitate 37 Media professionals who have exemplary sensitivity in reporting on gender issues. The awards will be presented by the Chief Guest of the event Dr. Shashi Tharoor, MP, (Thiruvananthapuram) and hosted by the popular television journalist Ms Barkha Dutt. The awards event will be held on 12th May 2017 at NCPA at 6pm.

Dr. A.L. Sharada, Director of Population First and the driving force behind the Laadli campaign says:  “From a mere 100 entries in 2007 to more than 1500 entries in 2015, Laadli Media Awards have come a long way in acknowledging the media’s contribution in women empowerment and gender issues. The increasing volume of discussion in public domain on gender issues is an indication that we are witnessing the beginnings of change Also the partnership with COLORS is a refreshing start to the new edition and indeed helps us to sustain the impact and reach of the awards. Today with the expansion of Laadli to other developing nations through the support of IAA, we look forward to stories pertaining to gender from five South Asian countries. We hope to continue this momentum, and create a long standing impact of changing the society riddled with patriarchal mindsets”.

Ramesh Narayan, Vice President, IAA, said “We are very happy to lend our support to this meaningful award. Our chapters and associates in Pakistan, Sri Lanka, Mauritius, Nepal and Bangladesh are working on selecting one journalist in each country who has done wonderful work in the area of gender sensitivity and that person will be nominated to receive the special IAA Laadli South Asia Media Award.”

Winner highlights:

The South Asia Laadli Media & Advertising Award for Gender Sensitivity 2015-16 for the category ‘Best Short Film’ will be bestowed upon Radhika Puri for her short film ‘Water Wives’ which digs into the existing system of husbands marrying multiple times inorder to have wives double as labourers to fetch water.

The Laadli Media & Advertising Award for Gender Sensitivity 2015-16 for ‘Books in the Novella’ category  will be awarded to Volga for her book Liberation of Sita published by Harper Collins.

The Laadli Media & Advertising Award for Gender Sensitivity 2015-16 for ‘Films’ will be awarded to one of the most appreciated film ‘Parched’ and ‘Neel Battey Sannatta’.

Laadli Media & Advertising Award for Gender Sensitivity 2015-16 for the category ‘Best Campaign’ will be given to ‘Vicks’ for its brilliant portrayal of third gender.

The Laadli Media Award for ‘Game Changer’ will be given to ‘Nayi Soch’ by Star India.

Laadli Media & Advertising Award for Gender Sensitivity 2015-16 for the category ‘Best Play’ will be given to “Shikhandi” the story of the In-betweens, written and directed by Faezeh Jalali.

The South Asia Laadli Media & Advertising Award for Gender Sensitivity 2015-16 – Lifetime Achievement Award will be given to Ms. Kamla Bhasin, Renowned Women’s Rights Activist.

The jury for the Laadli Media awards includes prestigious names editors, writers, academicians and media professionals like KV Sridhar, Sameera Khan, Deepa Gehlot, Dilip D’Souza, Kumar Ketkar, Amrita Chowdhury, Amy Fernandes, Kalpana Sharma, Gurbir Singh, Ayaz Memon, Namita Roy Ghose, Kiran Khalap, Namrata Zakaria, Neeru Nanda.

Laadli Media Fellowship:Announcement of the four recipients of The Laadli Media Fellowship supported by Aditya Birla Group will also be made during the evening. Each of the journalists receiving the fellowship will write four investigative reports over a period of four months on the theme of Gender and Sexuality

Date: Friday, May 12 2017

Time: 6.00 pm Onwards

Venue: NCPA, Nariman Point, Mumbai.

Entry: OPEN FOR ALL

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