This Akshaya Tritiya targets double the sales over the previous one., India’s leading online jewellery store, has introduced 3 new collections to mark the auspicious occasion of Akshaya Tritiya, one of the most promising and pious days in the Hindu Calendar. The festival, traditionally attributed with prosperity, is considered an important day to purchase gold and diamond jewellery. Keeping in mind evolving customer preferences, BlueStone’s collections blend tradition and modernism with exquisite design and craftsmanship, featuring 79 products. This year, Akshaya Tritiya is being observed on the 28th of April.


Speaking on the launch of the collection, Gaurav Singh Kushwaha, Founder & CEO of, said, “Akshaya Tritiya is one of the most important days in the year for us and customers look up to us for new designs and special offers. Considering the pent-up demand in the market, we are expecting a 100% jump in sales leading to the auspicious day. Our manufacturing and logistics teams have already been strengthened to cater to the festival demand.”


Festive days are particularly relevant for online jewellery purchase as the rush in retail showrooms does not make for a pleasant shopping experience. Also, the ability to order in advance and get the product delivered on a particular date is very relevant for busy executives who find it difficult to take time out on festive days to go and buy jewellery.

Gaurav added, “This year, we are offering three new collections ‘Nava, B-iconic and Blockbuster’, keeping in mind contemporary trends and preferences along with special offers on select merchandize.”

The Nava Collection is a unique take on traditional Navratna jewellery drawing inspiration from the art and architectural marvels of Hampi, which was once the epicenter of the Vijayanagara Empire in the south. Keeping the Navratna gemstones at its heart, key pieces in the collection have been designed with specific attributions to some of the most popular monuments from the UNESCO World Heritage Site. The Nava Collection will be available from a price point starting at 17,000/- INR and up to 1,09,000/- INR.


The B-Iconic Collection has been designed with the BlueStone logo at the heart of the design of each piece. Through an exhaustive design journey, the logo was adapted into creating a unique “jaali” that has been incorporated into each piece of the collection. The collection aims at bringing the brand ethos closer to design, thus creating a unique brand identity that is reflected throughout this gorgeous collection. The collection will be available from a price point starting at 8,800/- INR and up to 1,01,000/- INR.


The Blockbuster Collection celebrates the beauty of rose gold and diamonds. Simple and elegant pieces, the collection encompasses designs that are uber modern and chic. Spread across pendants, earrings and rings, the pieces incorporate unique and intricate geometric patterns such as pyramids and honeycombs. Ideal for everyday wear the jewellery in the collection makes for stunning desk to dinner transformation. The collection will be available from a price point starting at 7,450/- INR and up to 30,600/- INR.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s