Outhouse Launches Its First Flagship Store in Mumbai

Avant-garde and glamorous, Outhouse has redefined and revolutionized the landscape of fashion jewellery in India. Based on five central tight knit values of innovation, luxury, craftsmanship, design and expression, Outhouse is the perfect union of design and craftsmanship. Having previously launched their flagship stores in Delhi and Bangalore, their new store pays tribute to the intense bond they share with Mumbai. Nestled in the heart of the city, Bandra, the store is minimal and classy that is perfectly juxtaposed with their eclectic and statement designs.

Spread out over one level, the 500 sq feet store is their first flagship store in Mumbai. An amalgamation of the historical and colonial influenced architecture of vintage Mumbai and the minimal and classy design language of the brand, their store is an ode to their attachment for this vibrant and cosmopolitan city. Their signature brand colours salmon pink, grey and accents of brass, are juxtaposed on oakwood and wicker weave, an element that was key in colonial Indian architecture. The Terrazo flooring, a recurring trend of the 90s makes a comeback in their store and was especially created in salmon peach with white chips to lend a synchronized ambience to it.

 

Bringing in a dash of exclusivity, The Outhouse Couture Room, a small private enclosure for one-on-one interactions, gives the customer the luxurious Outhouse experience through a personalised bespoke service to help them pick the right pieces.

 

Outhouse is synonymous with femininity and to give it a sensual vibe, a luxurious yet easy aura has been created with the lighting and music. The store will house all their recent collections.

 

“The Outhouse Mumbai flagship store is a strong integration of our values along with the culture of Mumbai. From the materials, to detailing and the layout, it has all been done with a purpose and reason in mind to convey our love for this city, “Kaabia Grewal, co-founder and CEO at Outhouse.

 

“We are extremely excited about opening our very first store in Mumbai. We’ve always felt a deep connection with the city as we showcased our very first collection at Lakme Fashion Week here and opening our flagship store here was an obvious choice. We want our customers to feel like they are walking into a luxurious living room which has a warm and comfortable feel, at the same time providing an unforgettable shopping experience, “Sasha Grewal, co-founder and CEO at Outhouse.

Store Address: Outhouse Jewellery, Shop no. 1, Hemkund Co-op Society, 116 Waterfield Road, Junction of Turner and Waterfield road,

Next to Motimahal restaurant,

Bandra West, Mumbai 40050

 

Official launch date: 22nd April 2017

Store Timings: 10am – 7pm

 

Days Open: All 7 days of the week

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