Forevermark, the diamond brand with the promise of beauty, rarity and responsibly sourced diamonds, is delighted to announce the launch of ZanyahTM, a versatile collection created in collaboration with master couturier Sabyasachi Mukherjee. Staying true to his style of exquisite craftsmanship and rich embellishments, Sabyasachi will debut his exclusive line of diamond jewellery for Forevermark, created to be truly modern heirlooms for the urban luxury seekers.

Talking about the collaboration, designer Sabyasachi Mukherjee says, “It is the inherent integrity of every Forevermark diamond that attracted me the most to the brand – which is why I chose Forevermark for my line of diamond jewellery. ZanyahTM means unique and exceptional just like a Forevermark diamond with its individual inscription. It is a collection that is most true to my personal sense of style, which is more classical and minimalist. You can catch glimpses of my design philosophy in the detailing of each piece, weaving the finest Forevermark diamonds into intricate jewellery.”


The collection comprises a delicate range of enamelled drop earrings and vintage-style rings for men and women in yellow, rose and white gold, crafted with Forevermark diamonds. Influenced by fashion and art from the roaring Twenties, the drop earrings with Forevermark diamonds in marquise and round cuts also feature blue, black and green enamelling technique to represent the colour, romance and passion of the 1920s.


The 15th century Italian renaissance movement is also characterised in the collection of rings, available from one to ten carats, exemplifying vintage artistry in a contemporary fashion. With a range of cocktail, bridal, engagement and men’s rings, intricate detailing and laboured cuts such as emerald and round beautifully depict the artistic movement of the period. As a diamond lasts forever, so does the everlasting appeal of the ZanyahTM collection, with its timeless pieces that can be passed down to future generations.


Describing the collection, Sabyasachi says, “I am excited about the ZanyahTM collection that draws inspiration from the magical nights of the 1920s and the cultural movements from the Italian renaissance period. It’s a true marriage of the west and the east, two very important artistic periods, to create an enchanted piece of jewellery that can be worn on special occasions and gifted to your loved ones. I had the opportunity to visit Forevermark’s Design and Innovation Centre in Milan and I was mesmerised by the architecture and creative expression that envelopes the city. I found that jewellery in Milan was reminiscent of Bengali design and easily recognised my muse for the collection.”


Forevermark India President, Sachin Jain, adds, “Sabyasachi Mukherjee is one of India’s favourite bridal designers and we are honoured to work with him. The ZanyahTM collection fuses a perfect blend of tradition with modern opulence and glamour. Sabyasachi’s grandiose style of fashion is as precious and timeless as a Forevermark diamond. People will cherish these magnificent pieces that are made with the finest diamonds, as less than one percent of the world’s diamonds qualify to become a Forevermark diamond.”


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