Housing.com, part of Elara Technologies Pte Ltd which also owns PropTiger.com and Makaan.com has launched ‘Housing Partner’– a unified platform for real estate developers and partners to manage their business. The latest technology-powered product from Housing.com is aligned with its objective of becoming a preferred digital platform for all stakeholders within the real estate ecosystem.
‘Housing Partner’ is a web-based dashboard that will help property sellers (developers and partners) to monitor and manage leads in an effective manner, all within a single and convenient interface. Through this, customers would be able to enhance productivity by being able to view leads, purchase qualified leads and accordingly customise their offerings. The platform will also allow customers to report irrelevant leads thus reducing the wastage in terms of time, efforts and money; resulting in increased profitability. ‘Housing Partner’ will also allow developers and partners to view and edit their listings, thus improving the turnaround time to close transactions.
Speaking about the launch of ‘Housing Partner’, Mani Rangarajan, Chief Business Officer – Platform Business Unit, PropTiger.com, Housing.com and Makaan.com said, “Technology has always been in the DNA of all products offered by Housing.com and with ‘Housing Partner’, we have once again redefined the role of technology within the real estate industry. While our primary consumer will always be the home-buyer, engaging with the developers and brokers to help improve their business would eventually benefit everyone. ‘Housing Partner’ is our latest offering and has been developed in line with the Group’s objective of becoming the country’s preferred Online-to-Offline (O2O) digital real estate services platform.”
Sharing his views on ‘Housing Partner’, Ram Jalan, Group Digital Marketing Head, Wave Group said, “Real estate is one of the most dynamic industries where factors that influence a purchase decision vary from one individual to the other and; the prices of properties within the same neighbourhood could vary drastically. In such a scenario, a technology-enabled platform like ‘Housing Partner’ can go a long way in helping us understand the needs of the customers and make better informed decisions which eventually add value to our end-buyers.”
Going forward, ‘Housing Partner’ would be further enhanced by incorporating a host of features that would help customers leverage the data collected and to use if effectively. New features would also allow customers to programme their ad campaigns and digital marketing spends for optimal efficacy. From a partner ecosystem perspective, ‘Housing Partner’ will enable broker app integration as well as an incentive mechanism for end-users to drive sale, it will also allow multiple users from the same partner company to log in simultaneously, allowing them to stay updated real time.
In January earlier this year, PropTiger.com and Housing.com announced a merger to form India’s largest digital real estate entity with an objective of becoming the country’s preferred full service online-to-offline (O2O) real estate platform. The company is the only player offering the full range of real estate services, such as personalised search, virtual viewing, site visits, legal and financial diligence, negotiations, property registration, home loans and post-sales service. The combined entity currently has a monthly traffic of over 7 million visits, and has more than 1 million properties listed for resale and in excess of 195 thousand properties listed for renting.