amanté the premium lingerie brand celebrates the adventurer within, with Wanderess, their brand new Spring Summer ‘17 collection, specially crafted lingerie inspired by exotic destinations of the world.
amanté takes pride of place in being the very first premium lingerie brand in India to come up with an innovative concept that embraces every woman’s love for travel by acquainting them with an exotic array of lingerie inspired by the sheer love of travel.
The campaign was brought to life, using a technique as unique as the collection itself. Cutting-edge projection photography enabled us to travel the world in an indoor setting. amanté is breaking the status quo with this new technique where the campaign lets you live out of a suitcase by projecting location-themed imagery.
The campaign endeavors to inspire women from all walks of life to pack their bags, go out there and explore the many wonders that await them, while looking and feeling their best. It is dedicated to the confident, vibrant, everyday women with a go-getter attitude eager to explore the world.
“The aim of the campaign is sharing an experience. It gives you a mix of surrealism and reality. The viewer travels to different parts of the world while indoors with the new technology of projection photography. This new campaign drives you to try new things, overcome inhibitions, and travel the world while you look your best” say Neel & Vinod, the Executive Creative Directors at Leo Burnett Orchard, Bengaluru.
“With this one-of-a kind campaign, amanté lives up to the philosophy it strongly believes in – “Dare to Be”. It inspires the woman of today to pursue travel as it can be the most rewarding form of introspection” says Ganga Ganapathi, Sr. VP & Branch Head, Leo Burnett Orchard, Bengaluru.
“We believe that this new brand campaign will definitely keep people intrigued, excited, informed and involved. amanté was built on an ethos of doing things differently, of challenging the norm and because of this, we’ve had many firsts including being the first to introduce Projection Photography to promote our collection”, says Smita Murarka, Head, Marketing, MAS Brands.
“We want to reach out to a larger number of consumers in the country and spread awareness about the brand through the campaign”, she adds.