Kokuyo Camlin promotes it mechanical pencils with an innovative media – a game app

Keeping with its philosophy of making learning fun, Kokuyo Camlin Limited, leading stationery and art materials marketer, has recently launched an interesting mobile application for children – the Camlin Pen Pencil Race. As the name denotes the purpose of the game is to plant as many saplings through a race between the pen pencil and a wooden pencils.

Kokuyo Camlin has been at the forefront in encouraging children to use mechanical pencils rather than wooden pencils. Kokuyo Camlin promotes the use of mechanical pencil over wooden pencil as they provide a superior writing experience and also help to save the environment because their manufacturing process does not require any wood, avoiding destruction of trees.

This is a fun gaming app for children making the mechanical pencil a `Hero’ surging through the competition of wooden pencils in a race against time. The aim is to plant as many saplings by surpassing the wooden pencils. We hope to instill awareness of saving trees among the young minds and at the same time make it interesting and fun for them to play.

Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd said, “We are looking at new way to connect and communicate to children – something which is synergy of the brand philosophy of making learning fun. We look forward to build a better world with Camlin Mechanical Pencil – a superior writing pencil and the one which is good for the environment”

Created for children between the ages of 6 and 12, the game can be downloaded by using the link



Children can play the game with 4 different point size pencils, each with a different speed limit. Download the application, plant your saplings and share your scores with your friends. So what are you waiting for — Let the games begin!


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